The Driving Force Behind Bradbury Place, Belfast

Written By Daniela Murphy

Bradbury Place, Belfast, Elkstone’s newest purpose-built student accommodation, is open for bookings and will be welcoming students in the next few days.

The property includes a range of amenities, such as high-speed internet, a fully equipped gym, cinema room, social and study spaces, and 24/7 security. Designed to offer a blend of comfort, convenience, and community to both local and international students. Located close to the city centre and the major universities in Belfast, it features 156 fully furnished rooms, each thoughtfully designed to cater to the needs of modern students.

Bradbury Place Student Hub

Elkstone Real Estate Design Director, Peter Sproule, discusses in an interview with Cool FM Belfast, the driving force behind Bradbury Place, why it was built, sustainability credentials, amenities and what sets it apart from other student accommodations available.


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Read full interview:

What was the driving force behind Bradbury Place, why was it built?

The primary reason behind building Bradbury Place was to address the growing demand for high-quality, purpose-built student accommodation in Belfast. With the city’s universities attracting more students each year, there was a clear need for modern, well-designed living spaces that cater specifically to the needs of today’s students.

We wanted to create a place that not only meets basic housing needs but also enhances the overall student experience, supporting them academically and socially and helping them make the most of their time in Belfast.

Ultimately, Bradbury Place was built to be more than just accommodation; it’s a community where students can live, learn, and thrive.

Does Bradbury Place have any sustainability credentials?

Bradbury Place has a BREEAM Very Good rating making it one of the most sustainable student buildings in Ireland.

Beyond just a place to stay, Bradbury Place is about creating a supportive environment where students can focus on their studies while enjoying a vibrant social life.

What are the key facilities and amenities offered at Bradbury Place and what sets it apart from other student accommodation available?

A lot of student accommodations have one unique selling point or benefit, for example, they’re ideally located but room design is basic or they’re luxurious rooms but longer journey times to the university or city centre social areas – Bradbury Place is the whole package and ticks all the boxes;

Location - situated just minutes away from Queen’s University Belfast, Ulster University, and the city center. This makes it incredibly convenient for students, not only for attending classes but also for enjoying Belfast’s vibrant city life and enjoying the various bars, restaurants, cafes, shopping centres and cultural landmarks in the vicinity.

High-Speed Wi-Fi - Essential for both study and leisure, ensuring students stay connected.

On-Site Gym - A fully equipped gym allows residents to maintain a healthy lifestyle without the need for an external membership.

Private Study Rooms - Dedicated spaces for quiet study, group projects, or individual work, creating an environment conducive to academic success.

Social Spaces - These include communal lounges and a cinema room, providing areas for relaxation and socialisation, helping to build a sense of community among residents.

All-Inclusive Bills - Rent at Bradbury Place covers all utilities, including electricity, water, and heating, providing peace of mind with no hidden costs.

Can you describe the security measures in place at Bradbury Place to ensure student safety?

At Bradbury Place, student safety is a top priority, and several robust security measures are in place to ensure residents feel safe and secure at all times, and parents have complete peace of mind too.

24/7 On-Site Security - The property has dedicated security personnel available around the clock, providing a visible and reassuring presence.

CCTV Surveillance - installed throughout the building, including all common areas and entry points.

Secure Entry Systems - the building and individual flats are controlled by a secure key fob system, ensuring that only authorised residents and staff can enter.

On Site Accommodation Team - a dedicated management team is available on-site during the day, and there is an emergency contact system in place for any urgent issues outside of office hours.

Could you outline the different types of rooms available at Bradbury Place?

We have 156 rooms available that specifically cater to all students, whatever their preferences or budgets. There are actually 13 different packages and options available providing unrivalled choice for students.

Our Bronze en-suite rooms are modern single-occupancy rooms, fully furnished to include double bed, wardrobe, shelving, study desk, integrated magnetic whiteboard, study chair, coat hooks, mirror and additional built-in storage under each bed, they have a fully equipped living room and kitchen / diner shared with 4 other people.

Our Deluxe Studios are corner studios with floor to ceiling windows, en-suite bathroom, a double bed, again fully furnished but these options are fully equipped with a private living room area and a kitchenette.

Does Elkstone have any further student accommodation plans in the pipeline? Or any other projects in Northern Ireland?

As an Alternatives Investment Specialist, we are always looking to expand our portfolio but Bradbury Place remains our core focus at the moment.

Daniela Murphy
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